Sally Hansen UK
YouTube Channel Content
Problem: Sally Hansen wanted to position itself as the ‘Expert Partner’ in Nail Care and Colour by using content on YouTube to a younger audience.
Solution: We wanted to position Sally Hansen as a brand that not only created products that helped women with their nails, but as a brand that could create content as useful as their products. An original YouTube channel with seven ‘how-to’ films which gave answers to common queries online, in a quick, straightforward way.
Results: The campaign was highly successful with very strong watch time and subscriber numbers proving audiences were finding content which helped them.
- 7k subscribers in 3 months
- Viewers were 12x more likely to subscribe than the industry average. 1,017 subscribers per video
- Average watch time of 80%
- Over 1,5million views in 3 months.