LV= Sick Pay Insurance

lv= Here's our first YouTube TrueView ad we've created, working closely with LV= and Google.

We're very happy with how it's turned out and hope it succeeds with driving awareness of Sick Pay Insurance by taking this different approach to the audience. Rather than a dry, tepid, maybe even depressing, way to describe what Sick Pay Insurance is for (the clue is in the title), we wanted to turn it on its head and actually create something that entertains first, makes you question what you're watching and then if it resonates, you might click through to find out more.

A TrueView ad, and the way its served in front of a YouTube video you want to watch, can be an unwanted interruption. So why not make it a gift instead for the viewer?