Across the Pond made its London Fashion Week debut, storming onto the scene with two major projects featuring the capital’s best-dressed.
First off, we created a trailer for Top Shop’s involvement with LFW, showing how they were using social media, and Google’s products in particular, to reach out to a much larger audience. Called ‘Future of the Fashion Show’, it showcased Top Shop’s efforts to bring catwalk shows to the people through the power of YouTube and Google+.
Working with the brief to “just add magic”, our producer Alexia managed to deliver the perfect piece in under a week. As well as featuring on their YouTube channel, it’s been shown at Top Shop’s LFW runway show in the Tate Modern, and played on a loop as part of the main display in Top Shop’s flagship Oxford Street store.
As a reward for all her hard work, Alexia was given tickets to the show at the Tate, where she rubbed shoulders with a host of famous fashion followers.
We also produced two Hangouts for Very.co.uk, with the fashion team of Glamour magazine showcasing their exclusive new collection and taking questions from fashion bloggers throughout the UK.
Full Hangout here