It's the little things - Time to Change


Led by Mind and Rethink Mental Illness, Time to Change is England's biggest programme to challenge mental health stigma and discrimination. Mental health problems are common - but nearly nine out of ten people who experience them say they face stigma and discrimination as a result. This can be even worse than the symptoms themselves.
Across the Pond developed the creative and produced a series of online films, TV and radio commercials and print for Time to Change's new campaign for 2014, with it's focus being on the small things you can do to support someone experiencing a mental health problem. Whether that’s sending a text, chatting over a cuppa, giving them a call to find out how they are or inviting them out, for example, all these are small things that show you’re there for someone and can really make a difference.
The campaign shows that anyone can experience a mental health problem, reduces the discomfort and awkwardness in talking about mental health and gives people the tools to help them feel able to support friends, family and colleagues affected by mental health problems.
Everyone featured in the campaign has either had personal experience of mental health problems or been there to support a friend, colleague or loved one with their mental health by doing the little things.
You can help to get the nation talking by:
* Sharing the new TV advert with your friends, family and colleagues * Signing the pledge wall and sharing online * Taking part in Time to Talk Day on 6th February * Joining the conversation on Facebook or Twitter
We are extremely proud to have been involved with this project, like many, it's a cause close to our hearts and we hope that this campaign helps people talk about their mental health issues with their friends, family and colleagues.
It's Time to Talk. It's Time to Change.

Credits: Client: Time to Change Head of Social Marketing: Sarah Cohen Social Marketing Officer: Victoria Judd
Media Agency: MediaCom Director of Content: Thea Cole
Creative & Production Agency: Across the Pond Head of Strategy: Robert Waddilove Head of Production: Beki Gard Creative: Dan Harrison & Jonny Watson Creative Director: Oliver Dove Director: Clare Price Producer: Miketta Lane Director of Photography: Katie Swain Production Manager: Charlie Bettice Location Manager: Ben MacGregor Post Producer: Sarah Antrobus Editor: Xavier Perkins Audio: Rich Martin TK: Vicki Matich Producer: Aaron Hutchinson Designer: Tom Kilburn
Print Campaign