Digital Transformations



Digital Transformations is a research network exploring digital transformations in the creative relationships between cultural and media organisations and their users.

For more information about Digital Transformations visit their site. At the British Library on 20th April 2012, there will be a workshop about business models, rights and ownership.

Robert Waddilove, one of our Executive Producers at Across the Pond Productions, will be talking about how it's important to embrace online video as a way to communicate with and engage audiences online. It will give your existing audience a richer experience but also help capture new audiences. He will give a variety of examples of how Across the Pond have created content for their clients, making sure they inform, educate, entertain and engage audiences. This workshop will consider: How can communities create new business relationships which work towards sustaining the community, rather than sustaining any given business model or relationship? How do we deal with the profound challenges to ownership rights across the cultural industries, which have been created by digital transformations in the roles and relationships of creators, curators, sponsors and audiences? Speakers include:

Robert Waddilove, Across The Pond Productions Rachel Marshall, Licensing manager, The British Library Chris Speed, University of Edinburgh James Bennett, Royal Holloway Paul Dwyer, University of Westminster The day will involve presentations, discussions, and smaller-group conversations. Please REGISTER ONLINE. Arrive from 10.30am for tea or coffee. Starts at 11.00am, ends at 4.30pm. Venue: The British Library Conference Centre, St Pancras, 96 Euston Road, London NW1 2DB (short walk from either King’s Cross St Pancras or Euston tube). The British Library Conference Centre is next to, rather than inside, the British Library.